Online application to help new car buyers to locate a vehicle, Create a deal, get local offers, Estimate trade-in, Calculate Payments and options, Apply for credit, Finalize the deal.
PROJECT OBJECTIVE
To redesign SCD to be responsive, user centered and educational about car purchasing online.
CHALLENGES
Working with multiple brand guidelines and creating a system that would make back end calls to all dealers databases was challenging.
MY ROLE
I lead the visual design, research, user tests to get a sign off on the design and worked closely with the development team, product owners and BAs to achieve requirements and make sure the redesign is within the existing site architecture to minimize development efforts.
PROCESS
Research
Work with developers and product owners on what the possibilities and restrictions.
Concept
Create process flows, wireframes and review the layout with the Users, Product Owners and Development team
Prototyping
Create a hi-fidelity clickable prototype to conduct user tests and for the development team to understand the flow
Testing
Conduct user tests at the dealership to get quick validation before going in production.
CONCLUSIONS
SCD is used by many users today and it provides ease in purchasing a car without visiting the dealership and wait long hours.
