Cox Automotive - Accelerate
PROJECT SCOPE
Cox Automotive digital retail team wanted to revamp the accelerate application to make it easy to use and with a contemporary look and feel to offer consumers the ability to start and complete the shopping and buying processes for consumers at the outset of the car buying process with a guided shopping experience on the industry leading Autotrader, Kelley Blue Book, and Dealer.com websites.
PROCESS
My Role
Challenges
Discovery / Research
Ideation / Wireframes
Design
User Testing
Outcomes
Legacy Accelerate designs
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My Role
As a part of a 3 people team, consisted of a Project Owner, one designers and myself. After the information architecture and process flows were established through an intensive five day workshop my colleagues and I split the design work and development by features. I was the lead for Trade in, Credit application and Reservation. I was responsible for creating all the screens and working closely with the Product and development team.
Challenges
Tight deadlines to create the app from scratch to be able to demo to dealers for NADA conference with only 2 designer who had to do research, ideation, design and testing all together.
Research
Started our research by watching customer journey videos on Auryc and app analytics using Adobe analytics tool.
Dealer Interviews
Visited several dealership and interview sales reps that have been using the app and got valuable feedback on the user expectations.
Early Ideation
Spent 5 days in a conference room ideating on a white board with fellow designer and product owner, creating user flow, information architect and story boards.
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User Flow
Wireframes
Started the initial low fidelity mockups to present to leadership on our idea about the redesign and to use this as a preliminary usability testing.
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Design
Once the team felt we developed a simple user flow we started converting all the low fidelity wireframes into hi fidelity vibrant designs.
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User Testing
We used usability hub as a tool to test the initial mockups to get a quick feedback from user to make sure we are heading in the rite direction.
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